Steve Jobs by Walter Isaacson is a fascinating read. Jobs made technology beautiful and intuitive for everyone. He was an extreme perfectionist for Apple products, stores, and offices but yet, in the early days of Apple, he was a weird, barefoot hippie who believed you did not need to bathe if you ate nothing but fruit. He pushed his people to accomplish more than they thought they could. So Apple today is the greatest technology leader.
But Apple products are not for me. The Apple control freaks wish to control all aspects of the user experience but I like to know how a given technology works and use it as I please. So I have a modest Samsung Galaxy Ace SmartPhone with Android software. I can install any audio and video media files using a USB cable. No iTunes or App store for me. :-)